Project Brief

Since the sale at ADAAPT was a few weeks before the holidays, our team placed a strong emphasis on giftability as well as making an item that would not need a dedicated space in a home like a piece of furniture or a wall decoration. Most of our customers would be weekend shoppers who just happened to stop by and might make a purchase on impulse.

Our team agreed on designing a tabletop clock, but this came with new challenges since people have access to the time and beyond with smartphones that are always on hand. How can we design a relevant analog clock? This question led us to analyze what makes antiques desirable in a throw-away world and research aesthetic/consumer trends.